Too many cloud conversations still start with the wrong question:
“Are you on AWS or Azure?”
But modern cloud architecture isn’t about which logo is on your bill.
It’s about how much control you have over what’s running, where, and why.
At iShift, we help companies move beyond vendor-first thinking and design infrastructure that serves the business—not the other way around.
The Old Debate Is Outdated
The “AWS vs Azure” question made sense in 2014.
Today, it’s a surface-level decision in a world where the real challenges live deeper:
⛓️ Vendor lock-in from proprietary orchestration and billing
🧠 Limited observability across cloud + on-prem workloads
🧩 Disjointed dev workflows that span multiple regions or tools
🔐 Security gaps across fragmented environments
🔄 GPU and AI workload limits that force compromise
“Multi-cloud sounds strategic… until you try to manage it.”
What Modern Cloud Architecture Really Looks Like
We’ve worked with dozens of teams stuck in “cloud, but not modern” setups.
Here’s what we help them shift toward:
Modular design: Infrastructure that adapts to workload needs
Hybrid flexibility: Public, private, and bare-metal when needed
Real observability: Centralized monitoring, logs, cost & ops
Security-first layers: Not bolted-on after the fact
GPU orchestration: Built for AI readiness and scale
Vendor exit-ready: Architecture you can take elsewhere, anytime
Want a modernization path like that?
👉 Explore iShift’s cloud transformation services
Why “Lift and Shift” Is a Trap
If you’re just rehosting in a hyperscaler, you’re not modernizing—you’re delaying the next pain point.
“A modern cloud is modular, observable, and doesn’t punish scale.”
iShift helps teams design first, then migrate, with full optionality.
We also support clients mid-way through a messy cloud adoption—untangling performance issues, costs, and vendor sprawl.
Ready to Regain Control?
You don’t have to leave cloud.
You just have to own more of it.
We’ve helped clients modernize their cloud posture without downtime, navigate VMware exits, and scale GPU capacity without depending on spot-market roulette.
👉 See how we help clients exit or extend beyond VMware
👉 Get in touch for a no-pressure diagnostic